ALTAIR
Born above the rest
For the Altair project, we created a fully 3D video for the reveal of a supercar. The concept played with visual references to the power and elegance of flight, integrating 3D images of the car with images of an eagle to suggest movement and dynamism.
The work combined 3D modeling, animation, and compositing, integrating the car into a dynamic context and allowing us to showcase its design, lines, and movement.
Client: Altair
Art Direction: TBX Agency
Agency: TBX Agency
Location: Milan (IT)