BIOGEN

For Biogen, a multinational company operating in the biotechnology sector, TBX collaborated on an XR project at Netick Group, handling both the reconstruction of custom environments and directing the show. We developed two main settings for the scenarios: a location inspired by Milan and a space dedicated to the world of neuroscience, conceived as a contemporary campus with an original architectural design. The environments were designed and modeled in 3D to be integrated with the LEDs managed by Netick Group within the XR set.

TBX also directed the event as show caller, coordinating timing, content, and technical flows to ensure the smooth running of the production and the synchronization of digital elements during the show.

Client: Biogen

Art Direction: Giulio Majori

Show Direction: Giulio Majori

Agency: FirstClass

Location: Milan (IT)