BMW I8
BMW Group's first plug-in hybrid vehicle
In 2017, we collaborated with BMW on the exhibition of the new BMW i8 at CityLife Milano. For the occasion, we created 2D motion graphics content to support the presentation of the model. The videos were designed to accompany the car's exhibition, in line with the innovative and technological language of the i8.
A targeted, discreet but functional intervention, capable of harmoniously integrating content and exhibition space.
Client: BMW I8
Art Direction: Giulio Majori
Agency: TBX Agency
Location: Milan (IT)