BUGATTI
Fuori Salone
What could be more exciting than the launch of a new product line, such as the Bugatti Home Collection? In 2019, Bugatti relaunched its revamped Home Collection in Milan for Fuorisalone: an unforgettable event that presented and launched a line of luxury furniture inspired by the brand's vision and style.
We couldn't miss out on our collaboration with Karmachina, contributing to the production of most of the content used in the Bugatti showroom. Lounges enriched with LEDs in an elegant and stylish setting, used to recount the birth and evolution of the brand through evocative videos created entirely in 3D.
Client: Bugatti
Art Direction: Giulio Majori
Agency: Karmachina
Location: Milan (IT)