COSA VUOI CHE SIA
Single Hip-Hop / Rap
“Cosa vuoi che sia” is the new song by BETHS, a project for which TBX handled not only the technical production of the video clip, but also the entire creative aspect. We developed a concept entirely in 3D, built around the artist's face. After scanning and digitally reconstructing it, we animated it in Cinema 4D, integrating modeling, animation, and lip sync.
The video clip takes shape as an entirely CGI experience: the images accompany the lyrics through different situations and visions, creating a visual narrative that reflects the meaning of the song. The compositing and post-production phase in After Effects allowed us to harmonize colors and details, defining the final visual identity of the video. A work that combines concept, experimentation, and production in a single creative journey.
Client: Beths ( Mattia Betti )
Agency: TBX Agency
Art Direction: TBX Agency
Location: Ravenna (IT)