LAMBORGHINI DYNAMIC LAUNCH
Lamborghini Huracán EVO
After Frankfurt, we moved to Bahrain, again alongside Lamborghini, for a new international event: the presentation of the new Huracán EVO. On this occasion, in addition to presenting a new model, we focused on exploring and highlighting the technical aspects of the car. We created 2D and 3D content dedicated to the presentation of the mechanical components, transforming engineering data and details into a clear, dynamic, and engaging visual narrative.
Through exploded views and three-dimensional reconstructions, we made the car's design solutions and innovations easy to understand, supporting the brand's narrative.
Client: Automobili Lamborghini
Art Direction: Giulio Majori
Agency: MovingDots
Location: Bahrain (BH)