LAMBORGHINI LANCIO SIAN - IAA
The first hybrid car
The Frankfurt Motor Show, an international benchmark for the automotive industry, hosted the celebration of the new Lamborghini Siàn. Working alongside the Bologna-based car manufacturer, we oversaw the artistic direction and creation of 2D and 3D video content.
Thanks to the 3D reconstruction of the location, we were able to convey our vision of the event to the client. A car with a name that speaks for itself, which became the keyword that guided the production of all our contributions.
Client: Automobili Lamborghini
Art Direction: Giulio Majori
Show Direction: Giulio Majori
Agency: MovingDots
Location: Frankfurt (DE)