PIRELLI POWERGY
Safety and Performance
For Pirelli, TBX collaborated with Fandango Club on a virtual set project for the presentation of the new PowerG tire.
The work involved the creation of digital settings designed to represent the different seasons, highlighting the tire's resistance in all conditions. At the same time, virtual sets inspired by recording studios were developed, designed to be integrated with LEDs and enhance the atmosphere of the event.
Client: Pirelli
Art Direction: Giulio Majori
Agency: FandangoClub
Location: Milan (IT)