BMW I8
Image 1

REBIRTH

Eau de Parfum

Rebirth is an internal research and development project, conceived as a creative exercise to explore new possibilities in 3D production. The visual journey we have created symbolizes rebirth, transformation, and a return to vitality. The project was created entirely in 3D, combining modeling, animation, and simulations. The conclusion of the commercial introduces the perfume, linking the concept of rebirth to the fragrance as its ultimate expression.

This work combines research, technique, creativity, and storytelling, designed to test new visual languages and new approaches to content production.

Client: Rebirth

Art Direction: TBX Agency

Agency: TBX Agency

Location: Milan (IT)