SANOFI
Innovative and global healthcare company
For Sanofi, TBX collaborated with FirstClass on the creation of virtual sets and the direction of the show for the 2021 virtual set event. The project involved the creation of a futuristic digital complex representing the entire company. Inside, a specialised space dedicated to a specific area of research and development represented each division, reflecting the different therapeutic areas in which Sanofi operates.
Besides the major complex, we created and used interior spaces as virtual sets, where speakers could present graphs and data to illustrate the company’s achievements and future goals.
Client: Sanofi
Art Direction: Giulio Majori
Show Direction: Giulio Majori
Agency: FirstClass
Location: Milan (IT)