SAUDI AGRI EXPO
The International Trade Exhibition for Agriculture
TBX took part, through Matthias Schnabel for KSA, in the creation of one of the most important installations for AGRI EXPO in Saudi Arabia in 2022. An immersive room with a 360-degree circular LED screen, 10 meters in diameter: the ideal environment to immerse yourself in a breathtaking story that shows how agriculture in this country has evolved in recent years. A journey that tells how, with dedication and passion, it has been possible to create an ecosystem where it seemed unthinkable to achieve it: a large expanse of greenery, a symbol of life, right where life is put to the test.
Particle simulations and composition techniques that integrate 3D and 2D have allowed us to create unique scenarios to tell the story of this undertaking.
Client: Kingdom of Saudi Arabia
Art Direction: Matthias Schnabel
Location: Riyhad (SA)