THE SOUND OF LIGHT
Fidenza Village Light Show
It is 2015, and we are at Fidenza Village, thanks to the involvement of Balich Wonder Studio. Expo Milano has just ended in the city, but the desire to showcase and amaze remains alive. Fidenza Village thus reinforces its role as a strategic shopping destination, a place where fashion and design take center stage. To welcome visitors with a warm welcome and heartfelt holiday wishes, we set out to create a video mapping project with two clear objectives: to enhance the architecture of the place and to provide an immersive visual experience that celebrates the holiday season.
We developed the mapping with 2D and 3D animations as a structural intervention: the projection follows the existing shapes and volumes of the surface, creating a spectacular effect that amazes and fascinates the viewer.
Client: Fidenza Village
Art Direction: Giulio Majori
Agency: Balich Wonder Studio
Location: Parma (IT)