TU Y TODOS
Che Guevara
This is not just an exhibition, but the story of a historical period and, even more so, of a man. Fifty years after Che Guevara's death, Simmetrico involved us in the creation of the exhibition TU Y TODOS, dedicated to the political struggle and private life of one of the most important figures in contemporary history.
Through his speeches, thoughts, and most personal writings, visitors retrace the geopolitical context of those years, passing through various installations interactive LED projections and immersive rooms that, thanks to parallax techniques, recreate landscapes and settings characteristic of the historical period.
Client: Simmetrico Network
Art Direction: Giulio Majori
Agency: Simmetrico Network
Location: Milan (IT)