UNIPOLSAI ROADSHOW STREAMING

In 2022, in response to the challenges associated with in-person events, an innovative XR project was developed for Unipol in collaboration with Balich Wonder Studio. The event enabled the group's most prominent figures to share the results achieved in the previous year and present their future goals, offering the public an immersive experience.

Thanks to the use of extended reality, participants were able to interact with digital content and virtual sets, making the narration of the company's successes easy and immediate. The project was a technological innovation and corporate storytelling through the construction of environmental scenarios for the various moments of the event, designated for sharing Unipol's results and objectives.

Client: UnipolSai

Art Direction: Giulio Majori

Agency: Balich Wonder Studio

Location: Milan (IT)