UNIPOL SAI ROADSHOW XR
Steps Forward
For UnipolSai, TBX collaborated with BWS to create digital sets for the group's annual roadshow. The project involved virtual environments of the main regions in which UnipolSai operates, designed to highlight the group's presence in the area and visually connect the different locations. Each region was represented with digital elements inspired by its points of interest, integrating the information to be communicated within the virtual space.
To make the content more immersive, the virtual sets were designed to clearly integrate the data and information presented during the event. Through innovative visualization systems, the content was placed “in front” of the digital environments, allowing the audience to easily follow it and perceive it as an integral part of the space.
Client: UnipolSai
Art Direction: Giulio Majori
Show Direction: Giulio Majori
Agency: Balich Wonder Studio
Location: Milan (IT)