Whirlpool
Salone del mobile
2022 was an important year for Whirlpool, which involved TBX in the production of content for its installations at the Salone del Mobile furniture fair. Together, we created something that entertained, aroused curiosity, and at the same time made the showroom spaces welcoming.
With interactive particle simulations, mirror and LED installations, and interactive whiteboards curated by our calligrapher, we guided visitors on a journey.
Client: Whirlpool Fuori Salone
Art Direction: Giulio Majori
Agency: Foll.ia
Location: Milan (IT)