CADUTA LIBERA

For the new season of Caduta Libera, the beloved prime-time game show on Mediaset hosted by Max Giusti and Isobel Fetiye Kinnear, TBX Agency handled the creative direction and visual identity of the new title sequence and of every game. Specialists in TV motion graphics and broadcast graphics, we created the logo animation, LED wall graphics and digital set design, making the show warmer and more recognizable without betraying its history. Our starting point was the color palette. The client wanted a less cold, more welcoming logo animation, so we built the new identity around orange and gold, making viewers feel "at home" while keeping the elegance of prime time. Touches of blue preserve the heritage of the format.

For each quiz, we developed concepts from scratch, building immersive graphics around how each round works and echoing the elements contestants face, making the game instantly readable. In the early stages, AI-generated moodboards gave the client a clear visual direction and sped up approval. The production team then developed graphics and animations around the director's ideal camera shots, using quick mockups of the studio and camera positions to balance elements and background colors in every shot. Finally, exports used the NotchLC codec with pixel maps tailored to the studio's LED setup, ensuring full compatibility with Mediaset's live broadcast format.

Client: MEDIASET

Agency: Clonwerk

Location: Milan (IT)