DESIGN AWAKENS
Milan Design Week 2026
To mark Milan Design Week, TBX Agency joined forces with Istituto Marangoni to create a fully immersive experience. An installation showcased the best emerging talents in the design field. The atmospheric room featured three screens displaying the students’ finest final projects. We used state-of-the-art artificial intelligence to animate static images. This made each video more dynamic and brought the students’ projects to life.
At the centre of it all, the heart of the installation, was a hexagonal tunnel composed entirely of reflective mirrors, onto which over a million coloured particles were projected, interacting with one another to completely envelop the viewer and transport them into an alternative world.
Client: Istituto Marangoni
Art Direction: TBX Agency
Agency: TBX Agency
Location: Milan (IT)